Watch photography and video advertisement campaign for Alba, a Seiko sub-brand. We filmed two videos, 1 for the women’s collection and one for the men’s collection, featuring the hero watch of each of them.
Market Centric and ITR Visuals planned the production together, with the first one doing most of the pre-production work from Hong Kong involving art and creative direction whereas ITR Visuals handled the scouting, casting, and scheduling.
DIRECTOR: Hitomi Ko @ ITR Visuals
DOP: J @ ITR Visuals
PHOTOGRAPHER: J & Hitomi Ko
CREATIVE AGENCY: Market Centric
PLANNING: Fanny, Ronald Yue (Market Centric)
PRODUCTION: ITR Visuals