ITR Visuals

Photography and video production in Guangzhou, China.

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    • E-commerce photography
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  • Narrative | 短片
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Manufacturing video

Eco friendly Denim

Inside the Process of Sustainable Denim

Join us as we take you inside the process behind 水云间’s newest line of sustainable denim apparel. From the careful craftsmanship to the innovative chemistry behind their fine dyeing techniques, we show you how this eco-conscious brand blends traditional methods with modern sustainability.

ShuiYunJian 水云间 eco friendly denim manufacturing in China
Blue yarn being submerged in the factory for SYJ’s denim pants.

The Art of Eco-Friendly Dyeing

In this videos, you’ll discover the care and dedication that goes into every garment—how each piece is dyed with nature in mind, honoring the deep relationship between the brand and the environment. Experience the artistry of 水云间, where innovation meets nature for a new standard of fashion that’s kind to both you and the planet.

ShuiYunJian 水云间 eco friendly denim manufacturing in China
Blue yarn being dyed in the factory for SYJ’s denim pants.

Capturing the Process

We shot the video over a period of three days:

  • One day in the client’s factories.
  • One day for studio shots.
  • One day for the nature photoshoot.

ShuiYunJian 水云间 eco friendly denim manufacturing in China
Denim fabric being woven in an industrial setting.

Two Videos, One Mission

Two videos were produced in the end:

  1. One covering the entire eco-friendly denim production process.
  2. One focusing specifically on the organic dyeing methods.

The highlight of this new denim line is its zero-chemical, plant-based dyes that do not harm the environment.

ShuiYunJian 水云间 eco friendly denim manufacturing in China
Burning of the fabric edge so the threads won’t get loose.

Behind the Scenes of Sustainable Manufacturing

In the second video, take a behind-the-scenes look at 水云间 (ShuiYunJian)’s manufacturing and their eco-friendly dye process. Using premium Xinjiang long-staple cotton and high-quality fabrics, they create stunning denim with natural mineral and plant dyes. This process is completely free from harmful chemicals, allowing the colors to naturally bond with the fabric, giving each piece a unique color and texture.

ShuiYunJian 水云间 eco friendly denim manufacturing in China
Laser etching of the creases on the denim.

The original videos were filmed in Chinese, and the versions shown here have been translated into English for the international market.

© ITR Visuals 2011-2025 | Photography and video production in Guangzhou, China
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