Manufacturing video
Eco friendly Denim
Inside the Process of Sustainable Denim
Join us as we take you inside the process behind 水云间’s newest line of sustainable denim apparel. From the careful craftsmanship to the innovative chemistry behind their fine dyeing techniques, we show you how this eco-conscious brand blends traditional methods with modern sustainability.
The Art of Eco-Friendly Dyeing
In this videos, you’ll discover the care and dedication that goes into every garment—how each piece is dyed with nature in mind, honoring the deep relationship between the brand and the environment. Experience the artistry of 水云间, where innovation meets nature for a new standard of fashion that’s kind to both you and the planet.
Capturing the Process
We shot the video over a period of three days:
- One day in the client’s factories.
- One day for studio shots.
- One day for the nature photoshoot.
Two Videos, One Mission
Two videos were produced in the end:
- One covering the entire eco-friendly denim production process.
- One focusing specifically on the organic dyeing methods.
The highlight of this new denim line is its zero-chemical, plant-based dyes that do not harm the environment.
Behind the Scenes of Sustainable Manufacturing
In the second video, take a behind-the-scenes look at 水云间 (ShuiYunJian)’s manufacturing and their eco-friendly dye process. Using premium Xinjiang long-staple cotton and high-quality fabrics, they create stunning denim with natural mineral and plant dyes. This process is completely free from harmful chemicals, allowing the colors to naturally bond with the fabric, giving each piece a unique color and texture.
The original videos were filmed in Chinese, and the versions shown here have been translated into English for the international market.