Manufacturing video
Eco friendly Denim
Join us as we take you inside the process behind 水云间’s newest line of sustainable denim apparel. From the careful craftsmanship to the innovative chemistry behind their fine dyeing techniques, we show you how this eco-conscious brand blends traditional methods with modern sustainability.
In this video, you’ll discover the care and dedication that goes into every garment—how each piece is dyed with nature in mind, honoring the deep relationship between the brand and the environment. Experience the artistry of 水云间, where innovation meets nature for a new standard of fashion that’s kind to both you and the planet.
We shot the video over a period of 3 days, 1 day in a couple of the client’s factories, 1 day for the studio shots and 1 day for the nature photoshoot.
2 videos were produced in the end. One for the whole process of eco-friendly denim production and one specifically for the organic dyes. 0 chemistry, plant-based dyes that don’t harm the environment are the selling point of this new line of denim-based products.
On the second video, take a look behind the scenes at 水云间’s (ShuiYunJian) manufacturing and discover their eco-friendly dye process. Using premium Xinjiang long-staple cotton and high-quality fabrics, they create stunning denim with natural mineral and plant dyes. The process is completely free from harmful chemicals, allowing the colors to naturally bond with the fabric, giving each piece its own unique color and texture.
Original videos are in Chinese, the videos shown here have been translated to English for the international market.