Year of the snake
SYJ
Chinese new year short film for ShuiYunJian (云间). Written by their in-house copywriter, we shot and directed the video for the lunar year of the snake promotional efforts.
Chinese new year “Back home” short film for ShuiYunJian (云间). Written by their in-house copywriter, we shot and directed the video for the lunar year of the snake promotional efforts.
In the first video we follow the trip back home of XiaoAi, a brand ambassador. The return home every year (回家) is a key moment for millions of families around China.
In the second video, the brand focuses on the traditional crafts of China, the intangible heritage ever-present on most of their festivities. We follow BeiYu, a brand ambassador while she learns about paper cutting and carving from a master in Foshan, Guangdong.