Puffer jackets
Winter essentials
Short spec for SYJ’s new line of winter coats and puffers.The main video is inspired by baking and dessert recipes involving chocolate. We shot the video in our studio in Guangzhou.
Art direction and creative deveolped together with SYJ’s in-house team.
Besides the coats shot in the studio, we shot 4 other short form videos on location for the rest of their collection. 15s reels for their social media accounts to accompany the main campaign.
