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![A factory worker manually seweing shoulder pads.](https://itrspace.com/wp-content/uploads/2023/03/DSC1146.jpg)
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![A big fabric roll spinning on an automatic spinning machine.](https://itrspace.com/wp-content/uploads/2023/03/DSC1102.jpg)
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![A factory worker oversees a big fabric roll spinning on an automatic spinning machine.](https://itrspace.com/wp-content/uploads/2023/03/DSC1095.jpg)
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![Fabric rolls stacked on top of each other in a textile factory in China](https://itrspace.com/wp-content/uploads/2023/03/DSC1092.jpg)
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A series of 4 factory and product videos developed and shot for ShuiYunJian showcasing the work that goes behind 4 key garments of the brand.
In the first video, we focus on the factory process to create 水云间’s best-selling trenchcoat.
Follow the process through a series of highly specialized processes and to the beat of the factory sound.
From the early stages of the design process to the final product.
The second video focuses on the Suit Jacket, which is made through both a factory-streamlined process and craftsmen taking care of all the fine details.
The third video is about the origin of the Cashmere used by 水云间, with origins in Australia, imported and processed in China.
The fourth and final video focuses on their down-coat and the technology behind it to make it as warm and as lightweight as possible while still keeping the body shape flowing in a smooth and feminine way.
Other examples of factory videos and photos that focus on the manufacturing processes can be found here.
DIRECTOR: Hitomi Ko @ ITR Visuals
DOP: J @ ITR Visuals
CREATIVE AGENCY: XinYi Wenhua
PLANNING: Rex, JC, Hitomi Ko