Influencer trip
Taqeef x Midea
Earlier this year, we joined Taqeef on a 4-day content project in Foshan and Guangzhou, China, following a group of Middle Eastern influencers visiting Midea’s HQ and manufacturing facilities. The goal: to document the full experience — both the industrial and the cultural — through a mix of video and photography.
Our team at ITR Visuals handled everything on the ground: directing, filming, editing, and shooting stills as the group moved between factory tours and cultural experiences. We kept the tone raw and real — less polished corporate, more travelogue meets street-style vlog — to match both the influencers’ style and the region’s creative direction.
The trip wasn’t just about tech. Between walkthroughs of Midea’s R&D centers and smart production lines, the group also had the chance to explore local life. We filmed Taichi sessions with a local master, a Song Dynasty-style tea ceremony, dumpling making with a chef, and a visit to the HE Art Museum — all moments that added color and depth to the story. Capturing that contrast was key to how we shaped the visuals.
We worked lean, moving fast between locations while keeping things cinematic. A lot of the footage was handheld or lightly rigged, using available light and shooting in motion to keep the energy close to the experience. Photography followed the same rhythm: unposed, mid-action, documentary style.
You can see Taqeef’s posts about the trip on their Instagram and LinkedIn, where parts of our content are already live.
Influencers featured on the video:
Mina Al Sheikhly
Riaan Barnard
Nelson Barrios
Mariyam Kisat
Soleen Mohammed
Almas Tholot
Taqeef x 美的 (Midea) — 意见领袖中国行高端纪实
今年早些时候，我们携手 Taqeef 团队，在中国佛山与广州展开了一场为期4天的内容创作之旅，全程跟拍了来自中东的知名意见领袖（Influencer）团队对美的（Midea）总部及智能化制造工厂的深度访问。本次项目的核心目标是通过视频与摄影的交织叙事，全方位记录这段集工业科技与在地文化于一体的深度体验。
我们 ITR Visuals 团队全权负责了本次地面执行的每一个环节，包括现场导演、视频拍摄、后期剪辑以及静态大片抓拍。随着访问团在现代工厂与传统文化体验之间穿梭，我们特意将视觉调性定义为“真实与纯粹”——打破刻板的传统企业宣传片模式，融入更多“旅行志（Travelogue）结合街头风 VLOG”的视觉语言，从而完美契合博主们自身的风格以及该区域品牌的创意走向。
这场旅程绝不仅仅关乎科技。在参观美的研发中心与智能生产线之余，访问团还深入领略了岭南本土的市井生活。我们用镜头记录下了他们跟随本地大师修习太极、体验宋代点茶茶艺、与大厨一起亲手包饺子，以及打卡和美术馆（HEM）的点滴瞬间。这些极具人文色彩的画面为整个故事增添了丰富的层次与色彩。捕捉工业冰冷感与人文烟火气之间的强烈对比，正是我们塑造本次视觉核心的灵魂所在。
在执行层面，我们采取了精简高效的轻量化作业模式，在不同转场间快速移动，同时始终确保画面维持在电影级的水准。大量镜头采用手持或轻量化兔笼微调设备（Lightly Rigged）进行拍摄，充分利用现场自然光，在动态行进中捕捉画面，以此让镜头的呼吸感与现场的能量同频。静态摄影同样延续了这一节奏：拒绝刻意摆拍，在动作发生的瞬间进行抓拍，呈现出纯粹的纪实风。
您可以前往 Taqeef 的官方 Instagram 和 LinkedIn 账号查看本次行程的相关动态，我们制作的部分视觉内容现已在这些平台上正式上线。