Factory video
James Oro
Project Case Study: James Oro | Premium Eyewear Factory Production
Redefining the “Made in China” Narrative
Step inside the James Oro glasses production facility with this cinematic factory tour filmed by ITR Visuals.
The project started with a scouting day in which we visited the factory to understand the processes involved in manufacturing acetate and titanium glasses. From the raw cutting of the acetate stabs to the meticulous assembly of titanium components. This allowed us to build a precise shotlist designed for a 30s video.
To maximize the impact on platforms like Instagram and TikTok, we moved away from standard vertical filming. Instead, we utilized a custom Vertical Anamorphic Rig. Designed to maintain a higher sensor resolution and unique look in order to set the brand appart.
Based in Guangzhou, our filmmaking studio specializes in high-end manufacturing videos that bridge the gap between Chinese factories and global brands.
Client’s website: https://www.jamesoro.com