Close-up of James Oro titanium eyewear, highlighting gold frame textures and craftsmanship.

Cinematic close up of the QC for James Oro titanium glasses in the factory.

Cinematic shot of the quality control and inspection of the package for James Oro glasses in a factory inspection.

Close up of the factory processes involved in the crafting of acetate glasses for James Oro.

Cinematic CNC shot of the factory processes involved in the crafting of acetate glasses for James Oro.

Vertical anamorphic cinematic shot of the acetate frame for James Oro glasses being polished in a wood barrel in the factory floor.

Cinematic vertical anamorphic shop of the titanium frame for James Oro glasses being polished in the factory floor.

Vertical anamorphic shot for James Oro acetate slabs in the factory floor where the production takes place.

Factory video

James Oro

Project Case Study: James Oro | Premium Eyewear Factory Production

Redefining the “Made in China” Narrative

Step inside the James Oro glasses production facility with this cinematic factory tour filmed by ITR Visuals.

James oro titanium frame on a scouting factory day — James Oro titanium frame on a factory scouting day

The project started with a scouting day in which we visited the factory to understand the processes involved in manufacturing acetate and titanium glasses. From the raw cutting of the acetate stabs to the meticulous assembly of titanium components. This allowed us to build a precise shotlist designed for a 30s video.

To maximize the impact on platforms like Instagram and TikTok, we moved away from standard vertical filming. Instead, we utilized a custom Vertical Anamorphic Rig. Designed to maintain a higher sensor resolution and unique look in order to set the brand appart.

Vertical anamorphic rig iteration v1. Since we’ve upgraded to a more ergonomic approach.

Based in Guangzhou, our filmmaking studio specializes in high-end manufacturing videos that bridge the gap between Chinese factories and global brands.

Client’s website: https://www.jamesoro.com