Close-up of James Oro titanium eyewear, highlighting gold frame textures and craftsmanship.

Cinematic close up of the QC for James Oro titanium glasses in the factory.

Cinematic shot of the quality control and inspection of the package for James Oro glasses in a factory inspection.

Close up of the factory processes involved in the crafting of acetate glasses for James Oro.

Cinematic CNC shot of the factory processes involved in the crafting of acetate glasses for James Oro.

Vertical anamorphic cinematic shot of the acetate frame for James Oro glasses being polished in a wood barrel in the factory floor.

Cinematic vertical anamorphic shop of the titanium frame for James Oro glasses being polished in the factory floor.

Vertical anamorphic shot for James Oro acetate slabs in the factory floor where the production takes place.

Factory video

James Oro

Project Case Study: James Oro | Premium Eyewear Factory Production

Redefining the “Made in China” Narrative

Step inside the James Oro glasses production facility with this cinematic factory tour filmed by ITR Visuals.

James oro titanium frame on a scouting factory day — James Oro titanium frame on a factory scouting day

The project started with a scouting day in which we visited the factory to understand the processes involved in manufacturing acetate and titanium glasses. From the raw cutting of the acetate stabs to the meticulous assembly of titanium components. This allowed us to build a precise shotlist designed for a 30s video.

To maximize the impact on platforms like Instagram and TikTok, we moved away from standard vertical filming. Instead, we utilized a custom Vertical Anamorphic Rig. Designed to maintain a higher sensor resolution and unique look in order to set the brand appart.

Vertical anamorphic rig iteration v1. Since we’ve upgraded to a more ergonomic approach.

Based in Guangzhou, our filmmaking studio specializes in high-end manufacturing videos that bridge the gap between Chinese factories and global brands.

跟随 ITR Visuals 的电影感镜头，一同探索 James Oro 眼镜制造工厂。

该项目始于一次实地勘景。我们深入工厂一线，悉心梳理了板材（Acetate）与钛金属（Titanium）眼镜成型的全套工艺流程——从板材原材料的初次切割，到钛金属构件的精细组装。通过这次前期打磨，我们得以量身定制出一份精准的镜头脚本（Shotlist），专为这支 30 秒的精悍短片服务。

为了在 Instagram 和 TikTok 等平台上实现破圈的视觉冲击力，我们打破了常规的竖屏拍摄手法。取而代之的，是操作一套定制的竖屏变形镜头机组（Vertical Anamorphic Rig）。这套方案旨在最大化保留画幅的分辨率，并赋予画面独特的电影级质感，从而让品牌在信息流中脱颖而出。

作为一家立足广州的电影制作工作室，我们专注于打造高端制造/工厂品牌宣传片，致力于用镜头搭建起中国优质制造与国际品牌之间的桥梁。

Client’s website: https://www.jamesoro.com