Photography and video production in Guangzhou, China.

Thomas Slim

EDC Pen

Thomas Slim – The EDC Pocket Pen

We teamed up with London-based Thomas Slim to launch their latest engineering project: a compact, “immortal” EDC pocket pen. Built to survive everything from office meetings to being dropped on concrete or submerged in water, the goal was to showcase the pen’s durability without losing its refined, jewelry-like aesthetic.

Since this campaign was designed with a “social-first” mindset, we opted for a unique technical approach. We shot the lifestyle sequences in a vertical anamorphic configuration using the A7SIII paired with Blazar lenses.

This allowed us to maintain the organic flares and distinct bokeh of anamorphic glass while native-framing for 9:16. It gave the vertical content a cinematic scale usually reserved for widescreen, ensuring the Kickstarter teasers felt premium even on a mobile screen.

For the Kickstarter campaign, we produced a suite of content including a main brand film, technical “studio-spec” shorts, and lifestyle content.

We focused on capturing the obsessive engineering—specifically the CNC-machined 304 stainless steel and the mother-of-pearl detailing.

To balance the technical side, we shot lifestyle segments to show the pen in its natural habitat: sketching and writing on the go.

我们与来自伦敦的品牌 Thomas Slim 携手，共同推出了他们的最新产品力作：一款紧凑、坚固到近乎“永生”的 EDC 口袋笔。它的设计初衷是能够经受住一切考验——从日常办公会议，到砸落地面，甚至是浸泡在水中。我们的核心目标，就是要在完美诠释这支笔硬核的耐用性的同时，展示其如高定珠宝般精致的高级美感。

由于这次的广告完全是针对“移动端/社交媒体优先”（Social-first）的思路来设计的，我们尝试了一种非常独特的拍摄技术方案：在拍摄生活方式场景时，我们使用索尼 A7SIII 搭配 Blazar 变形镜头，采用了竖屏变形（Vertical Anamorphic）的组合进行拍摄。

这种方案让我们在原本 9:16 的构图下，依然能够保留变形镜头标志性的横向拉丝拉丝高光（Lens flares）和独特的焦外虚化（Bokeh）。它让竖屏短视频拥有了通常只有宽银幕才具备的电影感画幅与质感，确保 Kickstarter 上的预告片即便是用手机观看，也依然极具高级感。

针对本次 Kickstarter 的众筹，我们打造了一整套内容矩阵，包括品牌主宣片、技术流的“棚拍细节”短视频以及生活方式短片。

我们的镜头焦点集中在对极致工艺的捕捉上——特别是 CNC 精密加工的 304 不锈钢材质和极为精致的珍珠母贝细节。为了平衡这种技术感，我们还拍摄了生活方式的片段，将这支笔带入它最自然的日常场景中：在旅途中随时随地记录灵感与书写。