Lorus watches lifestyle campaign photography by ITR Visuals featuring male and female models on location in Guangzhou and Shenzhen with a male model in a BMW.

Macro product photography of Lorus wristwatches highlighting polished stainless steel textures and dial craftsmanship by ITR Visuals.

Watch photography & video

Lorus

Photography and video production for watches

Behind the scenes for Lotus watches photography and video. — Ultimating the details for the key shot of the campaign.

For this project, we handled the full production—taking care of both the photography and video in-house. It was a collaborative effort with our friends over at Market Centric, a Hong Kong agency, to bring the vision to life. After Market Centric locked the key visuals and locations, we scouted the places, made a shooting plan, cast the models did a fitting for them etc. Once everything was approved by the client we took care of the main photography and video.

J from ITR Visuals shooting the campaign for Lotus watches in Shenzhen — J shooting the main photography for Lorus’ men campaign.

Shot over two days, one of them in Guangzhou and the other in Shenzhen, one for the female watch collection and the other for the men collect for Lorus.

在这个项目中，我们承接了全盘的制作工作——从前期的平面摄影到动态视频拍摄，全部由我们团队 In-house 独立完成。这次我们是与老朋友——来自香港的广告公司 Market Centric 深度联手，共同将创意愿景变现。在 Market Centric 敲定了核心视觉（Key Visuals）和拍摄场地的大致方向后，我们紧接着落地执行了实地勘景、制定拍摄制片计划、演员选拔以及试衣定妆等一系列前期筹备。当所有方案获得客户首肯后，我们便全力投入到了主视觉平面与视频的正式拍摄中。

本次拍摄历时两天，分别在广州和深圳两地取景。我们用一天的行程度量女性腕表系列的优雅，另一天则聚焦于 Lorus 男士腕表系列的硬朗。