Photography and video production in Guangzhou, China.
Day 1 — Injection Molding
Day 2 — Vacuum Metallization & Silk Screen
Day 3 — Assembling the Clickable Mascara
Clickables
By Mina Al Sheikhly
By Mina Alsheikhly — Clickable Mascara Manufacturing Campaign
Services: On-Location Video Production, Vertical Anamorphic Cinematography, Cinematic Sound Design
To celebrate the innovation behind By Mina Alsheikhly’s new Clickable Mascara, we created a high-octane visual and auditory journey documenting its manufacture over three days on the factory floor in China.
To maximize delivery options for social media without sacrificing cinematic character, the entire campaign was filmed using a specialized vertical anamorphic setup. This allowed us to capture rich optical flares, unique bokeh, and organic widescreen textures directly in a native vertical format. Combined with our tailored sound design, the project reframes standard industrial manufacturing into a rhythm-driven, highly entertaining social video series.
The Narrative:
Day 01 — Mold Injection: Raw polymer molding filmed on anamorphic glass and cut to a fast-paced, tactile beat.
Day 02 — VM & SS Finish: Metallic reflections and precise Silk-Screening highlighted with anamorphic optical flares and crisp audio accents.
Day 03 — Final Assembly: The technical integration of the signature click mechanism captured up close, culminating in a punchy, rhythmic finale.
